Meet a mascara for every lash look. Hey, they don’t call us the #1 prestige mascara brand* in the US, UK & Canada for nothin’!
SHOP LASHES
Multitasking formulas, custom brushes...we spend up to 4 years (!) developing each mascara.
Our mascaras have scored awards from Allure US, Harper's Bazaar UK, Vogue India, and more.
Volumizing, curling, lengthening, fanning...one Benefit mascara is sold every 3 seconds**.
Bestseller For a Reason
You don’t have to be in your villain era to embrace your inner BADgal. That means majorly volumized lashes that still feel weightless. The Big Slimpact! Brush swipes on a dramatic lash look that lasts 36 hours***. So BAD. So good.
GET IT NOWRoller Lash super-curling mascara curves and lifts lashes sky-high for that "I slept 8 hours" look. Bye lash curler, see ya never.
GET IT NOW
Coat lashes 360° with a volumizing formula for an intense lash look.
Shop BADgal BANG!
BIGGER, BADDER volumizing mascara
Fan out lashes side-to-side for an instant eye-opening effect.
Shop Fan Fest
Fanning & volumizing mascara
Hook lashes at the root & curl 'em UP for a lifted, wide-awake effect.
Shop Roller Lash
Super-curling & lifting mascara
Separate and define lashes for dramatic length and visible lift.
Shop They’re Real
Beyond mascara
Lay on a magnetically charged mascara for lashes that look 40% longer than bare lashes***.
Shop They’re Real! Magnet
Powerful lifting & lengthening mascara
-Alex
BIGGER, BADDER volumizing mascara
Fanning & volumizing mascara
Super-curling & lifting mascara
Beyond mascara
Powerful lifting & lengthening mascara
Waterproof volumizing mascara
*Source: The NPD Group, Inc./ BeautyTrends®, US, UK, Canada Prestige Beauty Total Department Specialty, Makeup Dollar Sales, January 2022 – December 2022 **Source: Global Internal Benefit Sales, Jan-Dec 2022 ***Instrumental test on 21 women
