Virtual Brow Try-On
Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.
TRY ON NOW
Your Brows. Our Obsession
As the #1 brow brand worldwide*, we’ve got ALL the goods for newbies, pros & everyone in between.
SHOP BROWSGREAT BROWS START WITH US
WE OWN BROWS
Servin’ Up Brows
Our 5,000+ global Brow & Beauty Experts personalize 28,000 brows every day**.
You Want It, We Got It
Say hi to a comprehensive range of 100+ brow solutions (pencils, powders, gels, waxes…).
Throwing Shade
12 natural-looking shades means there’s a hue for you (and you, and you).
#1 BROW BRAND WORLDWIDE*
.png)
BESTSELLER FOR A REASON
Precisely, My Brow Pencil
Icon. GOAT. Desert island top pick. Our #1 bestseller*** lays on rich color for natural-looking, hair-like strokes & a waterproof, longwearing formula. Amazing? Precisely.
GET IT NOWWhy Brows?
Well-groomed brows frame your face with a flattering shape, look polished & symmetrical AND help make eyes look fresh & wide-awake.
TOP PICKS
Precisely, My Brow Pencil
Precisely, My Brow Detailer
Precisely, My Brow Wax
*Based on estimated total global prestige brow product retail sales January – December 2023 **Source: Benefit Cosmetics Worldwide Retail Sales report August 2022-August 2023 ***Source: Benefit Cosmetics based on global retail sales January 2022- December 2022